The Seattle Market Expert

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Shannon Counsil

With 20 years of building materials product experience (and over 6 years in the Seattle market), Shannon Counsil is a building industry expert. She’s worked with everyone on the project, from architects to contractors to owners to dealers to distributors and more. She knows that the needs and pain points of an installer are different from the pain points and needs of the architect. She’s learned exactly what each person in the channel needs — and she knows the best products to give them because she works for Allura.

While most of the homes in the Seattle market feature fiber cement, with a few vinyl outliers, we know that there are a few different options on the market, especially for large-scale builders. Shannon knows Seattle builders and developers need a product that will look great and hold up to the wet Pacific Northwest weather and make dealers and builders look great to their clients, without breaking the bank.

Allura’s fiber cement products are made to stand up to Seattle weather. We’re so sure of it, we offer an industry-leading 50-year warranty. Unlike other brands, our prefinished siding is painted on every edge. If you accidentally knick one edge, simply flip it and install it under the overhang of the next row. No need to discard the board. Quick and easy installation saves you time and money.

For the newly-popular black and white look, Shannon suggests a combination of white lap siding and black Allura trim. Or if they want to stay with more traditional trends, they might like colors within a red, blue or olive palette to stay true to their Pacific Northwest roots.

No matter your project, no matter the question, Shannon will get you everything you need to stay on budget and in style, with a happy customer that will tell everyone what outstanding work you did on their home.

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What matters to you

Affordable Affordable products that will help you keep your project within your budget.
Beautiful We carefully design all of our products to look beautiful no matter where you use them.
Long-Lasting Allura products are built to last a decade without even breaking a sweat.
Strong Everything made by Allura is built solid like a rock. The elements don't stand a chance.
Custom We'll help you choose the best product to fit your project and walk you through our process.

Schedule a Meeting With Shannon

If you want to talk with someone who knows the Seattle market forward and back, you want to talk to Shannon. Just fill out the form below with your project’s specifications and Shannon will get back to you to find the best time to chat in person. Don’t wait to talk to a Seattle Allura expert and get all your questions answered.

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