Making the Material Difference for Over 75 Years.

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Making the Material Difference is a key corporate guiding principle, a clear reflection of our team’s determination to focus on and improve those things that matter most to our channel partners and ultimately builders and homeowners.

Product performance is obviously one of those things: the ongoing material innovations and introductions, improvements in product performance and attributes that create meaningful differentiation and added value for our customers.

While highlighting product differences is obviously important, we’re just as excited that Making the Material Difference is our commitment to serving customers in a manner that truly stands apart in the industry. To us, its a daily reminder to continually raise the bar on service, and to deliver an unmatched level of customer care built around respect, responsiveness and reliability.

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Join Us and Make the Material Difference

Feel the durability. See the beauty.

Experience the Allura difference first-hand.

Ready to get started?

Contact one of our dealers