Privacy Policy



Privacy POLICY

Effective Date: March 8, 2021

This Privacy Policy describes the types of information that Plycem USA LLC and its Affiliates, with an office located at 396 W Greens Road, Suite 300, Houston, Texas 77067 (“ALLURA,” “we,” or “us”), collects from and about you when you visit our website, and all of its subdomains (the “Site”) or otherwise provide in your interactions with us. This Privacy Policy also explains how we use and disclose such information, as well as the kinds of rights you have to control such usage and disclosure.


Personal Data

“Personal data” is data that relates to you as an identifiable person, such as your name, address, phone number, and email address. Allura collects your personal data when you provide it to us voluntarily. For example, you may provide personal data when you fill out a form, questionnaire or survey on the Site, order products or services from us, request customer support, use any live chat features, or otherwise contact us by phone, email, or in writing. The information we collect may include your name, address, email address, and telephone or mobile number.

Technical Information and Cookies

Our Site may use cookies, web beacons, pixel tags, log files, or similar technologies to collect certain “technical information” (which does not relate to you as an identifiable person) when you visit the Site. For example, the Site may automatically record your browser type, device type, operating system, unique device identifier, IP address, and the domain name from which you accessed the Site, as well as usage information such as page views, duration of visit, and clicks. The Site does not respond to browser “do not track” signals.

Cookies are small files transferred to your computer's hard drive through your web browser (if allowed in the browser settings), which enable a website to recognize your browser and capture and remember certain information. For instance, we may use cookies to help us remember your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. Additionally, we use the services of a third party, including cookie technology, to perform audience analytics. Third party cookies include those used for identification or for embedding external content, like Google Analytics. You can adjust your browser settings to disable cookies entirely, or to have your browser ask you for permission before installing cookies. That said, some cookies are strictly necessary such as, for example, those required for proper browsing or for recognizing user preferences during a visit to the website, and first party analytics cookies to compile statistical data on user activity. If you do not accept cookies from the Site, you may continue using the Site and certain features may not work correctly or be available. If you accept the use of cookies of the Site using the banner on the homepage, the conditions contained in this Privacy Policy will be uploaded.

Interactions through Social Media

You may also engage with our content on or through third party social networking sites, such as Facebook or Twitter. When you do, we may automatically receive certain information about you based on your registration and privacy settings on those third-party services. This may include, but may not be limited to, name, username, demographic information, updated address or contact information, location, interests, and publicly observed data, such as from social media and online activity.

Information Collected from Other Sources

We may acquire information from other sources to update or supplement the information that you provide to us or that we collect automatically (such as information to validate or update your address or other demographic and lifestyle information). We will use the information we acquire about you consistent with this Privacy Policy.


When we collect personal data from you, we are acting as the “data controller” as such term is used in the European General Data Protection Regulation and the “business” as such term is used in the California Consumer Privacy Act (in each case, to the extent such laws are applicable).


ALLURA may use your personal data in ways for which it has a legal basis to do so, such as (a) to fulfill a contract with you, (b) to comply with legal obligations; (c) when you have consented to the use; and (d) when otherwise in our legitimate business interests where such interests are not overridden by your privacy rights. For more specific examples, we may use your personal data:

  • To respond to your inquiries and correspondence;
  • To fulfill any orders you make for goods or services, or to provide you updates regarding such orders;
  • To personalize and enhance your online experience, including to recognize you and your preferences on the Site;
  • To administer contests, promotions, or other such events and programs;
  • To use your data in an aggregated non-specific format for analytical and demographic purposes;
  • To review the usage and operations of our Site, develop new products or services, and conduct analysis to enhance or improve our content, products, and services;
  • To enroll you for newsletters at your request, or otherwise inform you about products, services, or updates in which you may be interested;
  • To address problems with the Site or our business, and to protect the security or integrity of the Site and our business; and
  • For other purposes disclosed at the time you provide your information or otherwise with your consent.

We may use technical information, which does not identify you personally, in any manner we deem appropriate. Additionally, we may aggregate or otherwise anonymize personal data so that it cannot be used to identify any individual. Such information will no longer be considered “personal data” under this Privacy Policy, and we may use such information in any manner we deem appropriate.


Except as provided in this Privacy Policy, we will not disclose, sell, or rent any of your personal data to any third parties without your consent. We may share personal data with third parties as follows:

  • Affiliates: We may share your personal data with our holding or parent company, affiliates, and subsidiaries for business, operational, promotional, and marketing purposes.
  • Service Providers: We may share your personal data with third-party service providers that provide business, professional, or technical support functions for us, help us operate our business and the Site, or administer activities on our behalf (such as our payment providers, customer support contractors, logistics and delivery providers, and administrators of any sweepstakes or promotions we offer). These service providers are prohibited from using the personal data other than to provide the relevant services to us.
  • Legal Matters; Safety: We may disclose your personal data to respond to subpoenas, judicial processes, or government requests and investigations, or in connection with an investigation on matters related to public safety, or otherwise as permitted or required by law. We may disclose your information to protect our rights or the security of our Site, servers, network systems, and databases, or those of any third parties. We also may disclose your information as necessary, if we believe that there has been a violation of any legal document or contract related to our services or goods or the rights to a third party.
  • Sale or Transfer of Business or Assets: If another entity acquires us or our relevant business or assets, personal data may be transferred to such entity. In addition, if any bankruptcy or reorganization is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will inform the acquiring entity of this Privacy Policy and our expectation that they continue to treat personal data in a manner that is consistent with this Privacy Policy.
  • Aggregate or Anonymous Non-Personal Information: We may also share aggregate, anonymous, or de-identified non-personal information with third parties for their marketing or analytics uses.
  • Other: We also may share your personal data in ways that are disclosed to you at the time of collection, or otherwise with your consent.

We may share technical information, which does not identify you personally, in any manner we deem appropriate. Additionally, we may aggregate or otherwise anonymize personal data so that it cannot be used to identify any individual, and we may share such information in any manner we deem appropriate.

Whenever we transfer personal information to countries outside of European Economic Area in the course of sharing information as set out in this Privacy Policy, we will take steps to ensure that the information is transferred in accordance with this Privacy Policy and as permitted by the applicable laws on data protection.



  • As described above in this Privacy Policy, you may disable or restrict cookies using your browser settings.
  • We may use Google advertising and analytics services to manage the ads shown on our Site and elsewhere on the internet on our behalf and to otherwise track analytics regarding activity on our Site. You can manage Google ad and analytics settings by visiting your ad settings page at or installing the Google Analytics Opt Out Browser Add-On available at
  • We may also use other interest-based advertising services. To learn more about the use of cookies or other technologies to deliver more relevant advertising and to manage your opt-out settings, visit the Network Advertising Initiative’s opt-out page at, the Digital Advertising Alliance’s opt-out page at, or the European Interactive Digital Advertising Alliance’s opt-out page at

Marketing Communications

You may opt-out of receiving promotional or marketing emails from us at any time by following the “unsubscribe” or similar link in any such emails, or by contacting us at set forth at the end of this Privacy Policy. However, we may continue to contact you in connection with administrative or other matters regarding your user account or any transactions you have entered into with us.

Other Rights

We endeavor to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data as described herein. In certain circumstances, you may have the following rights:

  • Access. You can request access to the personal data we have in our possession regarding you.
  • Rectification. You have the right to have your personal data rectified or updated if it is inaccurate, outdated, or incomplete.
  • Object. You have the right to object to our processing of your personal data.
  • Restriction. You have the right to request that we restrict the processing of your personal data in certain ways.
  • Portability. You have the right to receive a copy of your personal data that we have in our possession, in a reasonable format.
  • Withdrawing Consent. You have the right to withdraw your consent at any time where we relied on your consent as the basis to process your personal data.
  • Erasure. You have the right to request that we erase your personal data, under certain conditions.

To exercise any of these rights, please contact us as set forth at the end of this Privacy Policy. Please note that we may ask you to verify your identity before responding to such requests, and in certain situations we may have the right to refuse some or all of your request under applicable laws.

If you have concerns about our data processing activities, please first contact us so we can try to address such concerns. However, you have the right to lodge a complaint about any of our data processing activities with the relevant data protection authorities in your jurisdiction.


If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes. To make such a request, please contact us at the address set forth in the first paragraph or at You must put the statement “Your California Privacy Rights” in the subject field. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.

Non-affiliated third parties are independent from Allura and if you wish to receive information about your disclosure choices or stop communications from such third parties, you will need to contact those non-affiliated third parties directly.


The Site may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

The Site may also offer you the ability to interact with social plugins from social media sites, which may allow us and/or the social media site to receive data from or about you. In some cases, we may know that you clicked on a social plugin, such as a Facebook or Twitter Follow button, or receive other information from the social media sites. Similarly, if you have previously provided personal information to a third-party operating a plug-in on this Site, then such third-party may recognize you on this Site. Your use of social network plugins is subject to each social media site’s privacy policy, which may be different from ours, so please read these policies carefully to understand their policies and your options. As with linked sites, we have no control over the information that is collected, stored, or used by social network plugins, and are not responsible for the practices of such sites


Any information you may disclose on our Site, in blogs, on message boards, in chat rooms, or on other public areas on the Site or other third-party websites that this Site may link to, becomes public information. Please exercise caution when disclosing personal information in these public areas.


We do not direct our Site to, nor do we knowingly collect any personal data from or about, children under the age of thirteen. If we discover that a child under the age of thirteen has provided personal data to our Site, we will use reasonable efforts to promptly remove such personal data from our files and servers.


Your personal data may be stored on servers in the United States and is subject to the laws of the United States, where the data protection and other laws may differ from those of other countries. Your personal data may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate. We may retain your personal data so long as we can reasonably foresee the data may be required in connection with our relationship with you. In some cases, we will retain the data for a longer period as necessary to comply with our legal obligations, follow reasonable records retention policies, resolve disputes, and enforce our agreements. We use industry standard measures including physical, administrative, and technical steps to safeguard personal data in our control.


We reserve the right, at our sole discretion, to change, modify, add, remove, or otherwise revise this Privacy Policy from time to time. We will always post the then-current version of this Privacy Policy on our Site. Such changes will take effect once posted, and you should therefore visit our Site to review the current terms from time to time. Your continued use of the Site or provision of personal data after a new version of the Privacy Policy has been posted shall constitute acceptance of, and agreement to be bound by, such version.


If you have any questions or concerns about this Privacy Policy or would like to opt-out of marketing communications or make any other requests as described hereunder, please contact us at the address set forth in the first paragraph or at with a thorough description and we will try to resolve the issue for you.

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