Award-Winning Builders are Choosing Allura

Builders Across the Nation are Noticing the Difference

Builders across the nation are noticing the differences in fiber cement siding products and looking to Allura Fiber Cement for better texture, a better warranty and better finish.

Allura Fiber Cement Products are garnering attention nationwide from builders, architects and homeowners because of its superior aesthetics and flexibility. Editor’s Choice for Best Exterior Siding by Builder and Developer magazine, Allura continues to turn heads and gain market share in a competitive market.

The direct processing system for Allura Fiber Cement has been refined to accentuate every texture detail and look more like real wood. Allura arrives ready to install and pre-primed with PPG technology to enhance its durability. To save time on a job, builders in specific markets can opt for ColorMax® factory-applied planks featuring 28 PPG semi-transparent and solid color finishes.

“The main reason Allura is undoubtedly a better fiber cement product is because of the advanced formula,” stated Stephen B. Quick, an award-winning builder and owner of Stephen Alexander Homes in Virginia. “We field apply our finish and Allura simply holds color better.”

Allura Fiber Cement Products can be seen on commercial and residential projects nationwide. Balanced with a proprietary blend of sand, cement and cellulose fibers, Allura Fiber Cement is strengthened by technological advancements by Plycem. Tested to withstand hurricane force winds and resist fire, wood-boring insects and moisture, Allura is engineered to live comfortably in any climate.

Plycem, known for their advanced technology in fiber cement, is recognized around the world for its excellent reputation and high quality product line of trim and fascia. Plycem launched Allura in 2014 at IBS and this year received an award from the NAHB.

Quick continued, “The customer service at Allura is excellent. Anytime we have any question or issue, the Allura folks are there to help.”


"2014 Brand Survey Winner for Best Exterior" - Peninsula Publishing

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