You should always be looking for different opportunities to generate more leads for your business. While there are plenty of ways to generate leads for your company online, it can sometimes seem hard to decide which ones are worth your time and which ones aren’t.
Lead Generation Tactics
That’s why we’ve decided to show you the top seven ways you can drive traffic, generate leads, and get more customers. We’re going to show you how to attract leads with advertising, content, email marketing, reviews, referrals, and partnering with other companies.
1. Advertise on Facebook
Facebook ads are an excellent way to generate more leads for your business. When creating Facebook ads, you have the option of targeting users based on their age, location, interests, and more. This allows you to narrow down your audience and target only those people that would be interested in your products or services.
While advertising options such as Google AdWords are increasingly becoming suitable solely for advertisers with large budgets, Facebook ads are still an affordable and extremely effective way of generating leads for businesses of all sizes.
2. Attract Leads with Content
You can attract leads by providing them with relevant and useful information in the form of content such as blog posts or videos.
The easiest way to start driving new leads is to produce blog posts and post them on your website.
Search engines such as Google prefer content that answers visitors’ questions and solves their problems. If you publish such content on your website, you’ll increase your presence in search engines, drive more traffic, and generate leads.
For even more exposure, share the blog posts with your social media followers and email newsletter subscribers. You can also combine this method with the previous one and advertise your blog posts on Facebook.
Videos might be the preferred method of learning new information for a part of your audience. Video is also the most popular type of online content, with 55% of people watching at least one video every day.
You can produce a wide variety of videos to promote your business and generate leads, including:
Introductory video - You can use your introductory video to tell people more about your company, what you do, and why you do it. This is also an excellent opportunity to tell people what kind of problems you can solve for your customers and how you plan on doing it.
Testimonial videos - Film a few of your satisfied customers talking about the experience they’ve had with your company.
Educational videos - Educate your audience on various topics related to home improvement. Producing educational videos can help attract leads that are searching for content on specific topics of your expertise as well as establish your company as an industry authority.
Q & A videos - Record yourself or one of your employees answering frequently asked questions about your business. Think about specific questions or concerns new customers might have and try to answer them in the video.
3. Ask for Referrals
One of the easiest ways to generate leads for your business is to ask your existing and former customers for referrals. Satisfied customers will be happy to provide you with a referral.
To maximize the number of referrals you get from your customers, consider creating an incentive-based referral program where you’ll reward your customers for each lead they refer to you.
You can choose from a variety of different monetary and non-monetary incentives including kickbacks, discounts, and gifts.
Try to personally thank your customers for each referral they send to you to show that you appreciate them and their efforts to help your business.
4. Form Referral Partnerships
Forming referral partnerships with other businesses can be a great way to generate more leads for your business. Find reputable companies with which you can exchange referrals so that your company, the other company, and the customers can all benefit.
You can also offer package deals for your customers and leads in collaboration with your partner companies.
5. Leverage Your Email Signature
You’re probably sending multiple personal and business emails every day. Have you thought about using your email signature to attract new leads?
Add your latest promotion or offer to your email signature so that your recipients can take advantage of it or recommend it to their family, friends, or colleagues.
Studies show that the average employee sends 40 work-related emails every day so it might be a good idea to ask your employees to feature your company’s offer in their email signature as well.
6. Start an Email Newsletter
If you don’t already send out a weekly or monthly newsletter for your business, you’re missing out on the chance of generating valuable new leads for your company. You can email your subscribers with news and updates from your company, special deals or offers you’re running, as well as relevant content that would interest them such as industry articles or blog posts.
7. Encourage Online Reviews
Having a large number of positive online reviews posted about your company can help generate more leads for your business. 85% of people trust online reviews as much as personal recommendations so you should certainly work on getting more online reviews from your existing and previous customers.
Studies show that 68% of customers are willing to write a review for a company they’ve done business with, so make sure to ask your customers to leave a review.
You should work on getting reviews on any or all of these websites:
Better Business Bureau
Generate More Leads for Your Business
The Internet offers many different opportunities to generate more leads and customers for your business. Possibly the quickest way to generate leads for your company would be to advertise on Facebook. Another easy and quick lead generation method you can use is to ask your existing and previous customers for referrals.
You should also try to work on some long-term lead generation strategies such as content production, referral partnerships, and email marketing to ensure a constant stream of new leads for your business.