KB Home Signs Exclusive Agreement With Allura Fiber Cement Building Products

HOUSTON (October 18, 2017) – Allura today announced that it has signed a national agreement with KB Home to serve as the homebuilder’s exclusive supplier of exterior fiber cement siding products.

A mainstay in fiber cement building products for more than 75 years, Allura manufactures exterior siding, trim, soffit and shakes from facilities in North Carolina, Indiana, Oregon and Nuevo Laredo, Mexico. Allura also is part of Elementia, an international company which produces building materials for the construction sector through cement, building systems and metals divisions in 14 countries throughout Latin America and the United States.

“The Allura siding product line provides the benefits of fiber cement technology with a deeper, realistic wood grain, resulting in a more attractive appearance for enhanced curb appeal,” said Dan Bridleman, KB Home’s Senior Vice President, Sustainability, Technology and Strategic Sourcing. “Additionally, Allura’s 50-year warranty of its siding products aligns with KB Home’s focus on providing long-term value for our homebuyers.”

Allura’s durable and easy to maintain fiber cement products stand up to weather conditions in all climates and are resistant to rot and wood-boring insects. They are also flame retardant and available in a variety of styles and colors.

“We are pleased to partner with KB Home, a company with a long history of innovation in homebuilding, said Allura Chief Executive Officer Jessica Navascues. “This agreement is a major step in the growth of Elementia and Allura as market leaders in the U.S. building products market.”

Sales of Allura’s fiber cement building products have grown steadily every year since the company’s launch, Navascues added. Allura also was awarded Most Preferred Brand in Siding, according to results from Peninsula Publishing’s 2016 Brand Preference Survey.

Fiber cement exterior siding products by Allura are expected to appear in KB Home communities beginning in late 2017.

About Allura

For over 75 years, Allura has manufactured and distributed fiber cement exterior building products including lap siding, panels, soffits, shakes, and exterior trim. Specially formulated to withstand any type of climate, fiber cement products by Allura with their realistic wood grain won’t crack, warp or splinter and effectively resist fire, water and fungus. To learn more about Allura’s fiber cement products, go to Also, follow Allura at and on Twitter @AlluraUSA.

About KB Home

KB Home (NYSE: KBH) is one of the largest and most recognized homebuilders in the United States and an industry leader in sustainability, building innovative and highly energy- and water-efficient new homes. Founded in 1957 and the first homebuilder listed on the New York Stock Exchange, the Company has built nearly 600,000 homes for families from coast to coast. Distinguished by its personalized homebuilding approach, KB Home lets each buyer choose their lot location, floor plan, décor choices, design features and other special touches that matter most to them. To learn more about KB Home, call 888-KB-HOMES, visit or connect on or

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