Builders Know the Difference

Award-Winning Builders Choose Allura Plycem’s advanced formula makes Allura Fiber Cement the builder’s choice.

After Plycem USA purchased the fiber cement siding division from CertainTeed last year, it restructured the formula and improved the product before launching Allura nationwide. Balanced with a proprietary blend of sand, cement and cellulose fibers, Allura Fiber Cement is strengthened by technological advancements by Plycem that are applied to bolster the overall flexural capacity. Tested to withstand hurricane force winds and resist fire, wood-boring insects and moisture, Allura is engineered to live comfortably in any climate.

Allura’s direct processing system has been refined to accentuate every texture detail and look more like real wood. It delivers pre-primed protection for a beautiful finish. Factory-applied ColorMax® solid and stained color finishes are infused with PPG Paint technology engineered to superbly adhere the finish. Award-winning builders are noticing the difference and choosing to build with Allura.

“The main reason Allura is undoubtedly a better fiber cement product is because of the advanced formula,” stated Stephen B. Quick, award-winning builder and owner of Stephen Alexander Homes in Virginia. “Allura is more flexible and simply holds color better than the competition.”

Allura recently won the 2014 Brand Survey for Best Exterior Siding by Peninsula Publishing voted by building professionals and readers of (7) national trade magazines. In addition, Allura was awarded the 2014 Editor’s Choice for Exterior Products by Builder and Developer magazine.


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