Allura’s ColorMax® Clad Coating Features PPG Paint Technology

Allura’s Pre-Finished ColorMax® color system is now infused with PPG Paints’ coating innovation.

Allura’s premier fiber cement collection has officially partnered with PPG Paints to provide the best exterior siding finish in the industry. Allura Fiber Cement Products with Plycem's advanced formula is now coupled with PPG's coating innovation, which delivers an excellent finish, more choices in styles and textures, plus the broadest selection of solid and semi-transparent colors.

As a global supplier of premium coatings, PPG Paints has 300 years of combined experience for superior protection on homes and commercial dwellings around the world. Taking an expert approach to surface design, PPG has been the industry leader in factory applied finishes for over three decades. They have provided premier color coating for the automobile industry, NASA and the Oval office. As a partner of PPG, Allura's fiber cement formula is now accentuated by scientific precision that impacts the longevity of its exterior.

“Exteriors come alive with Allura,” said Tony Ellis, Vice President of Sales & Marketing for Plycem’s US Fiber Cement Operations. “Our ready to install ColorMax® finishing system featuring PPG provides the broadest spectrum of prefinished design possibilities and our primed/sealed option is ideal for field application. Ultimately, we partnered with PPG Industries because of their advanced primer and finish coating system and impeccable customer service.”

Plycem launched Allura Fiber Cement Products in 2014 to become a leading cladding contender in the United States and after a year of accolades, builders are definitely taking notice. Builder and Developer Magazine awarded Allura “Editor’s Pick for Best Exterior” and Allura was also chosen as the 2014 Brand Survey Winner for Best Exterior Siding. In 2014, PPG was awarded "Best Product" by Architectural Record magazine, one of the industry’s most widely read trade publications.

Factory applied ColorMax® is available in most markets and is backed by a 15-year warranty. Allura Fiber Cement Products are backed by an industry-leading 50-year transferrable warranty.
For an extremely durable, weather-resistant fiber cement collection that features superior aesthetics for a wide range of construction projects, choose Allura, the builder’s choice in fiber cement.


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